Home/About
Our Story
We Build Gear
That Trains As
Hard As You Do
SIDELINE started in a garage gym with one frustration: gear that quit before we did. So we built our own.
SIDELINE started in a garage gym with one frustration: gear that quit before we did. So we built our own.
We were lifters first. We got tired of belts that cracked, straps that frayed and sleeves that lost their bite after a month. Every "premium" brand charged a fortune for gear that couldn't survive a real training block.
So in 2016 we started making our own — testing every prototype under heavy bars, in hot boxes and across full competition preps. If it didn't hold up for us, it never made it to you.
Today SIDELINE gear is trusted by garage lifters, competitive bodybuilders, powerlifters and over 500 gyms and boxes worldwide. Same obsession, bigger platform.
If it can't survive years of heavy, sweaty, real-world training, we don't sell it. Full stop.
No inflated "premium" tax. Pro-grade gear at prices that let your whole gym gear up.
We train. We test our own gear. And when you call, you talk to someone who actually lifts.
Great training gear shouldn't be a luxury. Whether you're a first-timer building a home setup or a facility outfitting 40 stations, you deserve equipment that performs and lasts — without the markup.
That's the whole reason SIDELINE exists. Everything we do points back to it.
Explore the Gear →
Gear that keeps up with the work you put in. Come see what you've been missing.